Coaching Direct trains and prepares coaches to achieve accreditation. They seek to attain measurable results in personal and organisational performance and in improved leadership capability. In order to assist them in their online and print advertising we redesigned their brand. By altering their logo so that its shape is more balanced and integrating gold into its colour palette, we made their brand simultaneously more structured and more dynamic. We then used this redesigned logo in our design for their business cards and training brochure. The business cards and letterhead integrate the brand in a clean understated design. And without including the logo on each page, the brochure showcases the brand’s redesigned aesthetic. Used across their advertising mediums, our design streamlines Coaching Direct’s image and enables them to more effectively publicise their expanding network.